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Stop Repeating Billion-Dollar Mistakes Other Companies Already Paid For

The complete field guide to 30+ tech product failures across five decades, with the patterns that connect them and the lessons that could save your next launch.

30+Product failures
$15B+In total losses
5Decades covered
COMPLETE GUIDE
Dead on Arrival
The Definitive Field Guide to Tech's Greatest Failures
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What Readers Are Saying

★★★★★
"The Iridium chapter alone was worth the price. I was about to pitch a satellite-based IoT product to investors. After reading how Motorola burned $5 billion on the same premise, I completely restructured my go-to-market plan."
Marcus T. California
Avoided costly pivot
★★★★★
"The Seven Deadly Sins framework is brilliant. I ran my startup's product roadmap through it and caught two of the patterns before we shipped. That could have saved us six figures in wasted development."
Sarah K. New York
Prevented 2 failure patterns
★★★★★
"I teach product management at a university. The Betamax vs VHS and DivX chapters are now required reading in my course. Students finally understand why technical superiority alone does not win markets."
David R. Massachusetts
Added to curriculum
★★★★★
"The format wars section made me rethink our entire licensing strategy. We were about to go proprietary on our SDK. After reading how Sony lost Betamax by refusing to license, we went open-source instead."
Jennifer L. Texas
Changed licensing model
★★★★★
"The Timing Paradox entry hit home. I was building an AR product and kept telling myself I was just 'early.' This book showed me the difference between early and wrong. Saved my team months of runway."
Chris M. Washington
Saved months of runway

What's Inside

PART 1
The 1970s: Before the Crash
Calculator watches, Betamax, Laserdisc, and the HP-35 that destroyed an entire industry in five years. The earliest lessons in consumer tech failure.
PART 2
The 1980s: The Wildest Decade
Apple III's overheating chips, TI's $500M price war, the Mattel Aquarius's 4-month lifespan, and 4 more spectacular failures from tech's most chaotic era.
PART 3
The 1990s: Billion-Dollar Bets
The Atari Jaguar's 64-bit lie, Microsoft Bob's $300M cartoon house, Iridium's $5B satellite phone, and the format wars that reshaped entire industries.
PART 4
The 2000s: Dangerous by Design
Products that did not just lose money but caused real harm: Segway recalls, Buckyballs in the ER, plasma burn-in, and Nokia's 46-million battery recall.
PART 5
Format Wars: Better Tech Lost
DivX's self-destructing DVDs, HD DVD vs Blu-ray, and Sony MiniDisc's 30-year struggle. When the best technology does not win the market.
PART 6
The Patterns: Why Products Fail
The Seven Deadly Sins of product failure and The Timing Paradox. Frameworks that connect every failure in the book to patterns you can spot in advance.
BONUS: REFERENCE SECTIONS
Charts, Tables & Myth-Busting
Full timeline of failed tech (1972-2009), the Billion-Dollar Graveyard bar chart, Failure Pattern Matrix, and 6 popular myths about famous failures debunked with evidence.

Frequently Asked Questions

Does this actually apply to my industry or product? +
Every industry builds products, and every product can fail the same way. The seven failure patterns in this book (proprietary arrogance, price delusion, ecosystem neglect, etc.) apply to software, hardware, consumer goods, and services equally. If you are building, launching, or investing in anything, these lessons are directly relevant.
I already know about Betamax and the Segway. Will I learn anything new? +
You know the headlines. This book gives you the exact dollar figures, the internal decisions that caused the failure, and the pattern that connects each story to others across decades. The Seven Deadly Sins framework and the Failure Pattern Matrix are original analysis you will not find anywhere else.
What if I am not in tech? Is this still useful? +
The patterns are universal. Pricing delusion killed the 3DO the same way it kills restaurants that charge $25 for avocado toast. Customer contempt killed the Amstrad Emailer the same way it kills any business that punishes customers for using the product. The industries change. The mistakes do not.
I am experienced in product management. Will this teach me anything? +
Experienced PMs tell us the framework sections are where the real value is. Running your own product through the Seven Deadly Sins checklist often surfaces blind spots that internal reviews miss. The Timing Paradox section alone has changed how several readers evaluate market readiness.
What format is the book in? How do I access it? +
Instant PDF download, 44 pages. Works on any device: phone, tablet, laptop, desktop. No DRM, no app required. Buy it once, keep it forever. Print it if you want a physical copy on your desk.
What is your refund policy? +
Full refund within 7 days, no questions asked. If the book does not deliver value, we do not want your money. Email us and we will process the refund immediately. We have never had a reader ask for one.

Your next product failure is the one you don't study.

30+ failures. $15 billion in lessons. 7 patterns. 44 pages. One framework.

GET DEAD ON ARRIVAL – $49.99
🛡️ 7-day money-back guarantee · Secure payment · Instant PDF download